Tom McGovern.

"Entry Level Sales Training | Automotive Retail"

Classroom setting plus training workbook...

Training: The Foundation for all Successfull Salespeople.

McGovern Auto Training includes 26 Seperate Segments.

The Winner’s Commitment.
Three Sales in One.
Three Apprehensions on a Prospects Mind.
Automotive Websites.
Types of Prospects and Closing Ratio.
Automotive Books and Computer Programs.
Three Areas of Expertise: Sales Skills, Product and Inventory Expert.
Sales System Small Lead to the Big Sale:
The First Small Sale: The Meet-and-Greet.
The Second Small Sale to the Big Sale: Qualifying.
The Third Small Sale to the Big Sale: Land on a Vehicle.
The Fourth Small Sale to the Big Sale: The Walk Around.
The Fifth Small Sale to the Big Sale: The Test Drive.
The Sixth Small Sale to the Big Sale: Appraisal and Information.
The Seventh Small Sale to the Big Sale: Present a Price.
The Eighth Small Sale to the Big Sale: Negotiate and Close the Sale.
The Ninth Small Sale to the Big Sale: Write the Order.
The Tenth Small Sale to the Big Sale: The Professional Delivery.
The Eleventh Small Sale to the Big Sale: The Thank You Call.
Overcoming Objections: How Many?
Phone Skills.
Qualities of a Superior Salesperson.
Goal Setting.
Game Plan.
Business within a Business.
Conclusion and Wrap-up.

• Learning Level: Intro to Front Line Sales Survival
• Keystone to Success : "A Winning Commitment"

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Goals and Targets for Sales Success

Goals, Targets and Action Plans for Sales Success.

Goals and Targets should be tied directly to your Dealership Mission. Once Targets are set , now determine the action plans required for reaching those objectives. Front line Salespeople with Sales Goals are fundamental building blocks for Growth.

• Learning Level: New Sales and Pro-Sales Review
• Short Term | Long Term Goals: Achievable Goals Fuel Sales Success.

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"Three Sales in One"

Identify the Three Sales that must be met for a Sale to take place. Remember the first and most important sale is You. 1st Impression Selling Skills are taught in classroom setting for optimal impact and effectiveness.

Your Salespeople are the First in-Person Contact your Customers will have with your Dealership - Make it a Great One - Take your Sales to the Next Level with One on One Sales Training.

• Sales and Selling Concepts: "Three Sales to Make One"
• Classroom Learning: Professional Front Line Sales Skills

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Technology Vs. Your Dealership

What steps can dealerships use today to proactively appeal to your market. Dealers trapped in the race to the bottom are finding expenses increasing and customer loyalty at an all time low.

Technology can be used to increase and improve the customer experience. Create other avenues of Tech experiences other than pricing and third party shopping.

• Tech. Solutions: Improve the Customer Experience.
• Selling and Service Concepts: Integrate Creative Technology into Your Dealership

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Sales Manager Training

Tried and True Experienced Sales Managers can use all the input and information that is available to make your operation run at peak efficiency and profitability.

Can your Sales Management Team increase sales by removing mistakes ? Successful Sales Managers focus on what they can control and disregard the things beyond their control.

• Management Level: Middle Management Training
• Classroom Learning: Diversified Groups of 5-8 Management Professionals

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Dealer Principle One to One

Dealer Principles and Owners can reap solid gains and invaluable insight.

Networking Group of Business Thinkers and Dealership Owners provides Invaluable Insight and Strategies for Business Success .

• Client Level: Closed Dealer Principle and Owner Group
• Objective for Success: Professional Business Leader Group

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Dealer Staffing Service | Recruiting

We Screen and Recruit applicants for Dealership Success. Senior Management | Finance | Sales | Service | Parts

Through our many contacts and knowledge of the industry McGovern Automotive Recruiting is committed to working with you on every project until the perfect candidate is found.

• Dealer Staffing Service: Results | Guaranteed
• Information : McGovern Auto-Recruiting

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Advertising | Marketing Workshops

Consulting that brings Results.

The key to successful auto-advertising campaigns is to assess which mix of available marketing Vehicles will reach the greatest number of likely buyers at the time and place where it is possible to influence their behavior..

• Advanced Marketing and Advertising: Dealership Sales Development.
• Review and Refresh Marketing Efforts: Achieve Successful Advertising Campaigns.

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